On February 26, 2026 Syron Design was honored to accept two Addys from the Michigan Greater Flint brand of the American Advertising Federation.
A Gold Addy in Integrated Advertising Campaign and a A Silver Addy in Social Media Video for Sea Tow’s 2025 Membership Matter’s campaign.
In 2025, Sea Tow launched its most ambitious integrated advertising campaign to date —Membership Matters—a campaign designed not just to advertise services, but to fundamentally redefine how boaters perceive the value of a Sea Tow membership.
This fully integrated, 360-degree, year-long national campaign designed to educate, engage, and build long-term loyalty and centered around a simple but powerful positioning:
FOR BOATERS WHO VALUE A BETTER BOATING EXPERIENCE, MEMBERSHIP MATTERS.
Read our case study for more details »Membership Matters Campaign