Boat with Confidence
Advertising Campaign targeting wealthy boaters living in New York. Media buy included e-newspaper (The Wall Street Journal, The New York Post), magazine (Long Island Pulse, Boating Magazine, Boston Whaler, Saltwater Sportsman), outdoor advertising (MTA, Metro North railroads), animated rich media ads on Google and social media advertising.
The “Boat with Confidence” campaign includes eight advertising creatives each targeting specific consumer behavioral information based on target audienceand executed across all media touchpoints.
