Pontiac Country Club

A business we’ve served for over 20 years!

A Proud History

The Pontiac Country Club has been a fixture in their community for 80+ years!

The club’s roots date back to the 1940s, when Frank and Elizabeth Syron—armed with determination and a love for golf—purchased a bankrupt course west of Pontiac and renamed it Pontiac Country Club. They brought in world-class players for exhibitions and the fairways began to fill, supported by the rising talent of the second generation — Lloyd Syron, who won the 1957 Michigan Amateur. In 1969, the “Syron 54 Hole Play Tournament,” became a major Michigan golf tradition, further growing the business. Lloyd and his brother, Frank, continued to run the business.

In 1992, Lloyd was inducted into the MPGA Golf Hall of Fame. In 2000 he was named “Businessman of the Year,” and in 2004 he received special honors from Michigan’s golf community for his contributions to junior golf before later being inducted into the Michigan Golf Hall of Fame.

Today, the third generation of Syrons continues the legacy, maintaining the same commitment to quality and community that has defined Pontiac Country Club for 80+ years.

Syron Power

Colleen Syron has been the brand and marketing partner for Pontiac Country Club since 1988. For 35+ years, she has stewarded the club’s visual identity and communications—translating a rich family history into a consistent, credible, and inviting brand experience.

Pontiac Country Club is a historic institution, but it is also a small, family-run business with limited marketing resources. The challenge has always been to maintain a professional, cohesive brand presence that honors the club’s heritage while keeping pace with the expectations of today’s golfers.

With no large marketing budget and limited internal resources, Pontiac Country Club needed a partner who could consistently deliver high-quality creative work, adapt quickly, and find solutions that maximized impact without unnecessary cost.

Our Contributions

Syron Design has been evolving the brand while preserving its heritage for over 20 years. Our long-term partnership has included:

Brand Identity & Visual Systems

  • Logo & Identity Evolution
  • Course signage and
    wayfinding
  • Scorecards, menus,
    merchandise graphics, etc.

Environmental & On-Course Experience

  • Entrance Signage
  • Course Maps
  • Tournament Materials
  • Posters and Seasonal Promotional
    Displays

Marketing & Communications

  • Annual Advertising Campaigns
  • Print and digital promotional materials
  • Photography and videography
    of the course across seasons
  • Social Media Content for Facebook
    and Instagram
  • Website Design, Development,
    and Ongoing Updates
  • Google Business Profile Management

Our Work

Below, find the projects we’ve worked on for the PCC!

LET'S WORK TOGETHER

If you have something specific in mind, feel free to fill out our “Request for Proposal” button below, which takes you to the form. If you just had general questions before we proceed, feel free to use the Contact button. We hope to hear from you soon!

DETROIT

Waterford, MI

BURLINGTON

Burlington, VT

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