Nautical Terms
After rebranding Sea Tow we launched a brand awareness campaign. This national campaign focused on high end nautical print advertising. A series of 12 ads were designed, each featuring a “Nautical Term” redefined for Sea Tow services.
FULL THROTTLE: How we operate 24/7, 365 days a year, stepping into high gear from the moment you call. When it comes to knowing the local waters and making members our #1 priority, we’re full speed ahead.
COMPASS: That which guides you…i.e. an experienced Sea Tow captain who can navigate these waters better than anyone out there and is always happy to steer you in the right direction.
ROGER: OK/Got it…as in how Sea Tow captains respond the moment you call. When you’re US Coastguard certified, know the waters better than anyone out there, have vessels custom made to help and a whatever it takes attitude, it’s easy to always be on it.
WAKE: Where we leave the competition. From the experts on the phone, to custom built vessels to the US Coastguard certified captains who know these waters better than anyone else and go above and beyond to serve you, it’s just where the competition gets left.
DOCK: Where you can leave your worries if you’ve got Sea Tow. With experts on the phone, vessels custom built to help, and the most competent captains who really know these waters, all you need to bring on board is a sense of security.